I build communications systems and data-driven AI solutions for public institutions and businesses. The goal is to reach the right people and move them to act efficiently.
Communication should move people, not just reach them.
A message is only as strong as the system behind it. A good line on its own changes nothing. The strategy, the content and the way it reaches people have to be built together, or the campaign does nothing at all. I work in public-sector communications, digital marketing and visual storytelling, and I use all three on the same problem.
AI belongs in that system now. Not as a novelty, but as the part that reads the data, finds the pattern and shows you where to aim next. It has become a real component of how I get results, and I am as deliberate about where it should not be used as where it should.
How I got here
02
The stage came first.
My first audience was a stage, not a boardroom. I grew up performing in Tobago and learned early what it takes to hold a room, and how quickly you can lose one.
Film taught me the other half. Behind a camera I learned how a message is really built, piece by piece, and how much of it is settled before anything is recorded. Eight years on, the work has run through entertainment, retail, international marketing and public administration. Different rooms, same problem.
Today I work in strategic communications. I help public institutions modernise how they speak to the people they serve, and I help businesses earn attention they can keep.
Field plates
FIG. 02Portrait
FIG. 03Portrait
8+
Years in media, marketing and public communications
3
Transformation programmes led
10+
Certifications in communications and marketing
What I do
03
Five disciplines that have to work together.
A message rarely fails because the line was weak. It fails because the strategy, the content and the audience were planned apart from each other. I work across all five so they stay together.
01
Communications Strategy & Governance
I write the communications strategy, the digital governance policy and the change management framework an institution needs to make a change stick.
02
Digital Marketing, Data & AI
Multi-channel campaigns, media buying and sales funnels, plus the data and AI tooling that reads what happened and shows where to aim next, in the public sector and in private business.
03
Content Production & Visual Storytelling
Onsite capture, editing, post-production workflow and drone camera work. Everything I shoot is built for distribution, not for the shelf.
04
Stakeholder Engagement & Brand Alignment
Stakeholder engagement, digital support workshops and brand alignment across divisions.
05
Public Speaking & Training
Keynotes, workshops and multi-week courses delivered to teams, executives and public-sector divisions, built from programmes I have already designed and run myself.
What I take on
04
The problems I take on.
Four kinds of problem, from a decade of practice in government, retail, media and international marketing. The client changes each time. The method holds.
01
Transformation Communications
Government & institutional
Large-scale change inside organisations where the audience is internal, sceptical and hard to reach. I build the strategy, the message architecture and the alignment across divisions that carries a programme from announcement to adoption.
Strategy
Change communications
Adoption
02
Digital Governance & Policy
Public sector & regulated environments
The governance, engagement and change-management frameworks that let digital services scale responsibly. I write them to be adopted, not published.
Policy authoring
Governance
Frameworks
03
Brand & Campaign Systems
Group, retail & media
The marketing engine behind a growing group of companies: brand, campaign planning, media buying and the measurement that shows what worked.
Brand
Campaigns
Media buying
04
Content Production at Scale
Broadcast, digital & social
Production from end to end: capture, edit, post and distribution, with a workflow that holds up against a real deadline. For organisations that need steady output, not one film.
Seven roles, condensed into the five things that matter most. Hover or focus a panel for the detail.
01+
Communications lead for the THA Online Strategy.
I lead communications for the Tobago House of Assembly's online strategy.
Jun 2026 – Present
Communications Strategist, Office of Public Administration, Modernization and Digital Transformation
Designed and executed the Assembly-wide communications strategy for the digital identity initiative, the employee portal and the transformation roadmap.
Authored digital governance policies, stakeholder engagement frameworks and change management strategies.
Ran multi-channel campaigns, digital support workshops and brand alignment across divisions.
02+
I learned the craft first, on the production floor.
Years delivering broadcast-standard content to a hard deadline.
Sep 2024 – Jun 2026
Technical Production Officer II / Video Editor I, Information Division, Office of the Chief Secretary
Special event video editing and end-to-end workflow management.
Onsite video capture and post-production.
Project planning, execution and reporting.
03+
I have run a business, not a brand.
General manager across wholesale and media, with marketing on top of it.
Oct 2021 – 2024
General Manager & Creative Consultant, Windies Wholesalers & WindiesMedia
Managed daily operations across the wholesale and retail divisions.
Developed and led creative marketing, digital media and physical activation.
Oversaw team efficiency and stakeholder satisfaction.
04+
I produced original series for Tobago.
Produced by me and funded by the Tobago Festivals Commission.
Jun 2019 – Jul 2021
Content Producer, Bliss Entertainment Ltd.
Produced digital series in partnership with the Tobago Festivals Commission, who funded the work.
Launched virtual campaigns, including a Black Lives Matter initiative.
05+
I learned marketing where the market is ruthless.
International campaigns, media buying, and then teaching it.
2018 – 2019
Digital Marketing Strategist (Thailand) & Digital Marketing Lecturer · Marketing Assistant, G.R.A.D.S.
Managed and implemented digital advertising campaigns, media buying and sales funnels in the Thai market.
Designed and taught the digital marketing syllabus at the School of Practical Accounting.
Scripted and produced multi-channel content across TV, radio and social media.
Training & qualifications
06
Academic and professional grounding.
Degree
B.Sc. Accounting (Hons), Minor in Management Studies
The University of the West Indies, St. Augustine
Financial analysis, communications, business strategy and market dynamics.
12 certifications shown
Core credential2025
Microsoft Public Relations and Communications Associate Professional Certificate
Microsoft · Coursera
Media relations, stakeholder management and crisis communications, taught to a professional standard. This is the formal base under everything else I do.
Core credential2020
Project Management for Development Professionals
Inter-American Development Bank
Development-sector project delivery: planning, execution and evaluation. This is what turns a communications strategy into a programme that lands.
Data, AI & Governance2026
AI Strategy and Governance
University of Pennsylvania · Coursera
Data, AI & Governance2026
Data Privacy, Security, Governance, Risk and Compliance
SkillUp · Coursera
Production & Craft2024
The Art of Visual Storytelling Specialization
University of Colorado Boulder
Marketing & Growth2024
Omnichannel Retail Strategy Specialization
University of Pennsylvania
Marketing & Growth2021–2024
Marketing Mix Implementation Specialization
IE Business School
Marketing & Growth2024
Marketing with TikTok
Aptly
Production & Craft2024
Understanding the Essentials of Video Production
Certificate
Marketing & Growth2020
Fundamentals of Digital Marketing
Google
Marketing & Growth2020
Facebook Certified Digital Marketing Associate
Meta
Leadership2018
Faith in the Commonwealth: Youth Training of Trainers
The Commonwealth
Speaking & Training
07
Bring me in to teach it.
Keynotes, workshops and multi-week courses in digital communications, content, blockchain and AI literacy, for teams, executives and public institutions.
